Neuromarketing

 

2017

Balconi, M., & Venturella, I. (2017). Neuromanagement e leadership. RICERCHE DI PSICOLOGIA.

Leanza, F., & Balconi, M. (2017). TV commercial and rTMS: can brain lateralization give us information about consumer preference?. Neuropsychological Trends, 21(1), 65-80.

 

2016

Balconi, M., & Canavesio, Y. (2016). Is empathy necessary to comprehend the emotional faces? The empathic effect on attentional mechanisms (eye movements), cortical correlates (N200 event-related potentials) and facial behaviour (electromyography) in face processing. Cognition and Emotion, 30(2), 210-224.

 

2015

Balconi, M., Rezk, S., & Leanza, F. (2015). Environment Impact based on functional and aesthetical features: what is their influence on spatial features and rewarding mechanisms?. COGNITIVE PROCESSING, 16(S1), 83-83.

Trezzi, V., & Balconi, M. (2015). Choice and preference. Neuropsychological, autonomic and cognitive measures in response to supraliminal/subliminal stimulation and emotional masking effect. PSYCHOFENIA, 13(22), 106-144.

 

2014

Balconi, M. (2014). Consumer neuroscience and neuromarketing: what new on marketing research?. Micro & Macro Marketing, 23(2), 229-240.

Balconi, M. Consumer neuroscience and neuromarketing: What new on marketing research?, «Micro&Macro Marketing», 23(2), 229-240.

Balconi, M., & Leanza, F. (2014). Reward mechanism and prefrontal network (DLPFC) in consumer preference. BIS-BAS modulation as predictor of cortical activity (alpha band). Journal of Neurosceince, Psychology and Economics, pp. 1-20.

Balconi, M., Stumpo, B., & Leanza, F. (2014). Advertising, brand and neuromarketing or how consumer brain works. Neuropsychological Trends, (16), 15-21.

Balconi, M., Stumpo, B., Leanza, F. Advertising, brand and neuromarketing or how consumer brain works, «Neuropsychological Trends», XVI, 15-21.

Crivelli, D., Sozzi, M., & Balconi, M. (2014). Virtual-grasping influences visual exploration in hemispatial neglect: a preliminary eye-tracking study. Neuropsychological Trends, (15), 47–53

Falciati, L., Balconi, M., Cobelli, C., & Maioli, C. (2014). Effects of spatial cueing on overt orienting of gaze to attentive stimuli. Neuropsychological Trends, 15(unknown), 25-33.

Iannello, P., Balconi, M., & Antonietti, A. (2014). Intuitive versus analytical decision making modulates trust in e-commerce. Neuropsychological Trends, 16, 31-49.

Iannello, P., Balconi, M., Antonietti, A. Intuitive versus analytical decision making modulates trust in e-commerce, «Neuropsychological Trends», XVI, 31-49.

Leanza, F., & Balconi, M. (2014). Advertising and consumer preference in neuromarketing: rTMS and individual trait effects on decision-making. Neuropsychological Trends, (16), 100-101.

 

2013

Balconi, M., Amenta, S., Sozzi, M., Cannatà, A. P., & Pisani, L. (2013). Eye movement and online bisection task in unilateral patients with neglect: a new look to the ‘gradient effect’. Brain injury, 27(3), 310-317.

Balconi, M., Sozzi, M., Finocchiaro, R., Pagani, S., & Corbo, M. (2013). Psychophysiology of eye-movements and “attentional gradient effect” in unilateral spatial neglect. NEUROPSYCHOLOGICAL TRENDS, 14(A), 27-27.

Terenzi, A., & Balconi, M. (2013). Neuropsychology of moral judgment and risk seeking: what in common? A new look at emotional contribution to decision-making. In Neuroscience and the Economics of Decision Making (pp. 106-128). Routledge.

 

2012

Balconi, M., & Terenzi, A. (2012). Neuropsychology of moral judgment and risk seeking: what in common. Neuroscieace and the economics of decision making, 5, 86-108.

Balconi, M., Antonietti, A., Iannello P., Ragione ed emozione nella decisione secondo la prospettiva neuropsicologica, in Le passioni non sbagliano mai i calcoli (G. Bellelli, R. Di Schiena, a cura di). Il Mulino, Bologna, 2012, pp. 85-106.

Balconi, M., Antonietti, A., Iannello P., Ragione ed emozione nella decisione secondo la prospettiva neuropsicologica, in Le passioni non sbagliano mai i calcoli (G. Bellelli, R. Di Schiena, a cura di). Il Mulino, Bologna, 2012, pp. 85-106.

Balconi, M., Sozzi, M., Ferrari, C., Pisani, L., & Mariani, C. (2012). Eye movements and bisection behavior in spatial neglect syndrome: representational biases induced by the segment length and spatial dislocation of the stimulus. Cognitive processing, 13(1), 89-92.

 

2010

Antonietti, A., & Balconi, M. (2010). Analogical reasoning: An incremental or insightful process? What cognitive and cortical evidence suggests. Cognitive Neuroscience, 1, 137-138.

Balconi, M. (2010). Eye-Tracking: applicazioni degli strumenti di rilevazione all'esplorazione dell'ambiente reale e virtuale. In Balconi, M. (ed.), Il comportamento visivo. Elementi di psicologia e neuropsicologia dei movimenti oculari (pp. 105- 121), Centro Scientifico Editore, Torino.

Balconi, M., Trezzi, V. Choice and preference. Neuropsychological, autonomic and cognitive measures in response to supraliminal/subliminal stimulation and emotional masking effect, «Psychophenia», 22: 109-145.

 

2009

Balconi, M. (2009). Indici neurobiologici e comportamenti di acquisto per condizioni di scelta plurivalente. In Scegliere, comprare (pp. 97-122). Springer, Milano.

Balconi, M. (2009). Neuropsicologia delle dinamiche di acquisto. In Scegliere, comprare (pp. 1-31). Springer, Milano.

Balconi, M., & Antonietti, A. (Eds.). (2009). Scegliere, comprare: Dinamiche di acquisto in psicologia e neuroscienze. Springer Science & Business Media.

Balconi, M., A. Antonietti (Eds.), Scegliere, comprare: Dinamiche di acquisto in psicologia e neuroscienze, Springer-Verlag, Milano, 2009.

 

2008

Antonietti, A., & Balconi, M. (2008). Mente ed economia. Come psicologi e neuroscienze spiegano il comportamento economico [Mind and economics. How psychology and neurosciences explain economic behaviour], Bologna: Il Mulino.

Balconi, M. (2008), Neuropsychological, autonomic system and behavioural responses in decision-making. The effect of product value and attribute coherence, in Atti della «Giornata di studio Emozioni e Decisioni» Bari, 22-23 maggio 2008 (in collaboration with A. Antonietti).

 

2007

Antonietti, A, Balconi, M., Business ed emozioni: ecco la neuroeconomy, «Vita e Pensiero», gennaio, 34-41.

Balconi, M. (2007). Logica, pensiero ed azione in economia: il contributo della neuropsicologia cognitiva. In La mente economica, M. Balconi (Ed.), Bologna, Il Mulino, 2007.

 

News

Assolti: i videogiochi non sono una spinta alla violenza e alla dipendenza - Interview with Michela Balconi

Musei vuoti - Interview with Michela Balconi

Handbook of Sport Neuroscience and Psychophysiology" - NEW BOOK by Roland Carlstedt & Michela Balconi

Occhiali anti-stress, elettrodi: il master che stimola il cervello - Journal article

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