Valeria Trezzi

Valeria Trezzi graduated in Developmental and Communication Psychology at the Catholic University of Milan. Her research interests deal mainly with the topics of communication and marketing, in particular the neuro-economy and neuro-marketing studies. She works on cognition (neuropsychological) aspects of the consumer decision-making through the analysis of electrophysiological and psychophysiological correlates. In particular she studies the influence of emotional stimuli on the consumer choice and deliberation processes..

Trezzi V., 2011, Attenti alla pubblicità!. In: Gallucci F.(2011), Marketing emozionale e neuroscienze, EGEA

Trezzi V., 2011, I processi decisionali, In: Gallucci F. (2011), Marketing emozionale e neuroscienze, EGEA  (Contenuto multimediale per e-book)

Trezzi V., Balconi M., (2010), Choice and preference. Neuropsychological, autonomic and cognitive measures in response to supraliminal/subliminal stimulation and emotional masking effect, Psychofenia, 22, vol. XIII, pp. 109-144