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Neuroeconomy combines neuroscience, economics an psychology to study how we make choices. It looks at the role of the brain when we evaluate decisions, categorize risks and rewards, and interact with each other. In particular Neuroscience studies the nervous system, with broad areas such as the senses, movement, and internal regulation; neuroeconomy is the subset that focuses on high-level concepts of personal choices and decisions, and how these are represented using our neurons and neuronal networks.

National and International Pubblications
Books and book chapters

Antonietti, A., Balconi, M. (Eds.), Mente ed economia. Come psicologia e neuroscienze spiegano il comportamento economico. Il Mulino, Bologna,       2008.

Balconi, M., Antonietti, A., Iannello P., Ragione ed emozione nella decisione secondo la prospettiva neuropsicologica, in Le passioni non sbagliano       mai i calcoli (G. Bellelli, R. Di Schiena, a cura di). Il Mulino, Bologna, 2012, pp. 85-106.

Scientific papers


Iannello, P., Balconi, M., Antonietti, A. Intuitive versus analytical decision making modulates trust in e-commerce, «Neuropsychological Trends»,       XVI, 31-49.


Antonietti, A., Balconi, M., Analogical reasoning: an incremental or insightful process? What cognitive and cortical evidences suggest, «Cognitive       Neuroscience», 1, 137-138.


Antonietti, A, Balconi, M., Business ed emozioni: ecco la neuroeconomy, «Vita e Pensiero», gennaio, 34-41.
Balconi, M. (2007). Logica, pensiero ed azione in economia: il contributo della neuropsicologia cognitiva. In La mente economica, M. Balconi (Ed.),       Bologna, Il Mulino, 2007.


Balconi, M. (2008), Neuropsychological, autonomic system and behavioural responses in decision-making. The effect of product value and       attribute coherence, in Atti della «Giornata di studio Emozioni e Decisioni» Bari, 22-23 maggio 2008 (in collaboration with A. Antonietti).
Balconi, M. (in press). Processi decisionali e prospettiva neuropsicologica. In Le passioni non sbagliano mai i compiti, Bellelli, G. – Di Schiena, R.       (Ed.) Il Mulino, Bologna (in collaboration with A. Antonietti – P. Iannello).